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| Soft Selling in a Hard World: Plain Talk on the Art of Persuasion (2nd Edition-Revised & Updated) | 
 enlarge | Author: Jerry Vass
Publisher: Running Press
Category: Book
List Price: $12.00
Buy New: $1.17
You Save: $10.83 (90%)
Buy New/Used from $1.17
Avg. Customer Rating:  (22 reviews)
Sales Rank: 101880
Languages: English (Original Language), English (Unknown), English (Published)
Media: Paperback
Edition: 2nd
Number Of Items: 1
Pages: 240
Shipping Weight (lbs): 0.5
Dimensions (in): 6.9 x 5.1 x 0.7
ISBN: 0762404019
Dewey Decimal Number: 650
EAN: 9780762404018
ASIN: 0762404019
Publication Date: August 30, 1998
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.
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| Customer Reviews: Read 17 more reviews...
Great book, great audio August 23, 2008
I read the book years ago and loved it. I recently had my husband read it when he started selling our new business, and he loved it so much he bought the audio version to drive around with. We now have given it to someone else who is going to start selling our now-thriving business.
Excellant sequencing and explanation May 31, 2008
I am a Purchasing guy, and am always dealing with sales guys. Have been for 25 years. 5 years ago I crossed over to Consulting. In my new line of work, I am finding it necessary to sell, not just buy. This book explains how to do that successfully and is a must read for ANY professional, regardless of whether you are a buyer or seller of goods or services, as we are all truly in the business of selling our ideas to somebody, every day.
Buy it, read it, benefit from it. It is a great great book.
Selling tactics April 1, 2008
I found this to be a great book about selling tactics. Written in an easily accessible style with few wasted words. This book gets to the point quickly and provides a roadmap to easily and quickly create a sales handbook that is customized for your business. I created and continue to refine my own sales handbook thanks to this book, and I find it very useful preparation for sales meetings. I handed my sales handbook to someone who didn't really understand what I did, and after reading it she knew exactly how and why. One of the best books on selling tactics that I've read.
 Good Material but Dry Delivery August 24, 2006
0 out of 3 found this review helpful
I purchased this program and others to review before deciding wich to use in a training program for my salesforce. I personaly enjoyed it, but do not feel it would be as widely excepted as other programs I reviewed. It requires more decipline to stick with it than other programs and I believe this is so because of the delivery or reading of the material. I am glad I listened to it but it did not make the cut for my training material.
WOW! Wish I'd Had This 20 Years Ago Myself! August 10, 2006
2 out of 2 found this review helpful
Thank you Jerry for a no-non-sense aproach to the "art & science" of selling. I picked up the 4 cassette tape set on "Soft Selling in a Hard World" on Ebay and put the tape set away for 6 months. Unpackaged it the other day and have been kicking myself ever since. Powerful, easy to understand principles and systems, that make selling "fun for me again".
I've always loved people and the interaction I have with them. And I'm a pretty accomplished sales trainer as well. When I listened to Jerry's tapes, he put me "back in sales training school" for which I'm grateful.
Selling isn't rocket-science but it is a science. Do this...get this. The value of preparation comes through in Jerry's presentation. The 90-second close and Mission Statement sections have changed my approach to selling TV advertising, and selling is "really fun again".
Thank you Jerry. With the salespeople I manage, we'll be calling you for your in-depth Executive Training Program with our sales folks.
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